About us

Founded in 2009 by Francesca MolteniMUSE Factory of Projects develops editorial and multimedia projects, videos, video installations and websites with the aim of linking creativity, culture and business. MUSE produces projects for promotion and communication purposes for businesses, organisations and local authorities, particularly focusing on contemporary life and design culture. We use the languages of new media, multimedia tools and interactivity, with the support of authors and technicians selected over the course of fifteen years’ experience in the audiovisual publishing sector.

MUSE’s design approach is based on research and study. Each project turns into a specific story that requires an act of knowledge and exploration. 
Each narration, before being visualized, is analyzed through the study of archives, meetings with its protagonists and observation of the geographies in which it’s set. For each individual production, MUSE identifies ad hoc collaborators, whose expertise is relevant to the specific project. MUSE is in fact a Content Production Company that takes care of every design phase, from concept to design until production.



Mine is a wonderful job: there’s nothing better than expressing your passion. I like to tell stories, in the end, the best thing is to bring to the knowledge of more people a possibility that you have, which then becomes a story. Every time I study a topic I didn’t know before from scratch and with curiosity, I like it. Every day I try to invent new projects. It’s a free agent job, every day to reinvent.

Francesca Molteni

Muse Timeline

  • 2009

    Postcard from Italy. A journey through the territories of Italian Design Video installation made for Il Salone del Mobile in Moscow.

  • 2010

    Un bagno di stelle (A Celestial Bathroom) Video installation at the Milan Planetarium for Cosmit.
    Contents for the opening of 86th International Congress SIGO.

  • 2011

    Spazio QallaM, luogo della Qualità Molteni, book.
    Traveling exhibition Qualità in Viaggio, for Molteni&C: Rome, Vicenza, Padua, Bologna, Tokyo, Sint-Gillis-Waas, London, Palermo.
    Video installations Light is Movement and Green Team. Sostenibilità, architettura, design green for the Salone del Mobile.

  • 2012

    Exhibition Vivere alla Ponti: Milan, Paris, Vienna, London, New York, Los Angeles. Design Dance Show at the Saloni 2012. Meet Design Show, made in Beijing. Facecity, installation in Venice.

  • 2013

    Alik in Wonderland, exhibition made for Salone del Mobile in Milan.

  • 2014

    Where Architects Live, exhibition at I Saloni 2014.
    How You Make It, installation for Molteni&C, Spazio QallaM, Giussano.
    3D mapping in the Glass Cube for Molteni&C, Giussano.

  • 2015

    Iconographic exhibition 50+1. Il grande gioco dell’industria, for Expo, first at Fondazione Bracco then traveling.

  • 2016

    I wanted to be Walt Disney, documentary about Alessandro Mendini.
    Atom Exhibition curated with Giulio Iacchetti, at Triennale, Milan.

  • 2017

    SuperDesign, documentary telling the stories of 19 protagonists of Italian Radical Movement.
    Video contents for Maria Callas and The Magnificent Factory, two exhibitions at Teatro alla Scala.

  • 2018

    The Power of the Archive. Renzo Piano Building Workshop, documentary curated by Fulvio Irace, in collaboration with Renzo Piano Foundation and RPBW.
    68 Exhibition, at Spazio Cinema Anteo, made for Mondadori.

  • 2019

    NEWMUSEUM(S), documentary about company archives and museums, for Museimpresa.
    A friendly place. 150 years of the Querini Stampalia Foundation in Venice, documentary for the 150th anniversary of Foundation Querini Stampalia, Venice.
    Doors. Lualdi stories, documentary, premiered at Milano Design Film Festival.

  • 2020

    Milano e il suo futuro, a series of talks accompanied by video interviews.

  • Since 2009

    Project for design brands like Kartell, Giorgetti, Chipperfield Architects, Dada.
    Other projects for: Confindustria Ceramica, Techpol, Sole24Ore, Elle Decor etc.